Award-Winning Creative Director

Creative Director across product, brand & experience design.

Award-Winning Creative Director

Creative Director across product, brand & experience
design.

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years global experience in the creative industry

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years in C-suite & Senior Leadership roles

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products, experiences & brands designed globally

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start up ventures supported and launched

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Highlights

roles & appointments

fellow, Royal society of arts - encouraging the next design generation

creative director, space mark lab - design agency for start ups

Creative director, 2Heads - the Drum AWARDS brand agency of the year

CREATIVE DIRECTOR OF EEVERSE CLOTHING - eco lifestyle brand

Creative director, freeman emea - worlds largest brand experience co.

chief creative officer, bca - worlds first gcse 3D printing course

creative director, 108mph - homewares brands, eco-luxury products

head of industrial design, icg - superdry, karen millen, fcuk, joules +++

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About

Hands on Creative Director & Design Thinker

I am Tez Patel, a multi-disciplined, award-winning Creative Director specialising in product, brand and experience design for start-ups and global brands.

For the last 20 years, I have partnered with clients to accelerate projects as creative-technical facilitator, consultant or venture partner.

As a creative entrepreneur, I have founded and led in-house design studios and agency teams across UK, USA, UAE and the Far East reach commercial success.

As a venture partner and consultant, I have helped individuals establish their start-up venture and helped global brands to scale sustainably.

All together, I have helped create over a 1000 products, launch new products and services across and deliver upon multi-million pound R&D projects.

I help generate ideas and bring them to life through a Design Thinking methodology and purpose driven design.

While most of my work is focused around creating and developing products or brand experience – I also help with new business development, business operations and tapping into new markets.

As an active Fellow of the Royal Society of Arts (FRSA), I am also passionate in encouraging the next generation of artists and designer reach design excellence.

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Expertise

Craft skills

PRoduct design

Luxury and fashion products, product innovation, product styling. watch design, prototyping and mass production.

brand design & identity

Packaging design, identity design, brand DNA and creation.

brand experiencE

Brand experience, events and digital experiences.

innovation & workshops

Design Thinking and lab sessions.

Commercial Growth

SME and non-profit start up projects and funding. Business planning and brand strategy.

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Product Design

from fashion to smart iot homewares

Whether it’s fine tuning an existing product, or kick starting a new product from a napkin sketch. I can help with concept development, industrial design, user experience and mass manufacture.

I am certified Solidworks user with over 2 decades of experience in Far East manufacture, retail products and fashion-lifestyle brands. I also specialise in low volume production, smart manufacture, and also developed the first GCSE accredited 3D printing course for schools across Europe.

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Brand Design

BRAND PILLARS THROUGH TO PACKAGING

Whether its creating a new brand or repositioning an existing one. I can help establish Brand DNA, guidelines, tone of voice and work across brand identity.

I’ve been fortunate to work with startup ventures that are now internationally recognised brands ranging from fashion through to homewares and technology.

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Experience
design

Events, live engagement and immersive digital environments

I help clients plan, create and deliver live events,
immersive environments as well as meaningful experiences.

For the last decade I’ve worked with some of the biggest and the best brand experience agencies in the world – delivering projects for global brands at international shows. I’ve led teams at senior level to build entire expo shows in basic shell scheme through to bespoke multi-million pound stands.

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innovation & enterprise

New ventures and markets

I apply a design thinking methodology with allows integrated enterprise design and innovation. Whether you are improving a processes or scaling up an enterprise, I help facilitate through workshops, agile project management and strategy support.

For the last decade, I’ve fortunate to partner with client to establish over dozens of businesses ranging from eco-design brands, through to fashion and retail.

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years global experience in the creative industry

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years in C-suite & Senior Leadership roles

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products, experiences & brands designed globally

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start up ventures supported and launched

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CLIENTS & BRANDs

I have had the pleasure of working with:

Fashion & Lifestyle

Superdry
French Connection
Kate Spade
Joules
Oasis
Karen Millen
Ben Sherman
River Island
Van Peterson
Asos
Lipsy
Firetrap
fcuk
Morgan
Rocha.John Rocha
Police
Debenhams
Next
BHS
Eeverse Clothing
Clothes Show Live
MODA Fashion show